Your website visitors leave too soon even though you're very confident that you have written or posted something helpful and entertaining in your website. You made sure that the images are perfectly polished, the overall site design is professional, and with that, you're expecting to get a lot of traffic to your site.
However, soon after, you begin to realize that most of the visitors you're getting aren't converting into leads or customers at all. What could be the reason for that?
This is quite common, and it's something a lot of bloggers and web marketers have to deal with. Unfortunately, converting web visitors isn't as simple as building your website and waiting for them to come. Instead, it's more like learning how to capture conversion with the use of unique combinations.
To solve your problem, let's begin by discussing some of the reasons why your website visitors leave too soon:
Reason 1: Outdated Design
Truth be told, most of your website visitors judge the book by its cover. Based on a study, more than 90% of website visitors pay a lot of attention to a website's design. This is the reason design matters, and if you're still keeping an outdated design like the 1996 Geocities, better give it a professional makeover now.
Reason 2: Outdated Plugins
If the website's sales content is buried in Flash files, chances are, you'll be left waiting for a long time for users who don't have the time or knowledge to install updated versions of the outdated plugins.
HTML5 would be the best option for animations and videos. This would give a better experience for users who don't or can't watch a video. Likewise, you can also consider adding notes, summary, or transcript of the video as well.
Reason 3: Too Many Ads
For websites that run on an ad-driven model, removing them from the website may not be the best option. Also, just because you need to have ads, this doesn't mean that you should be placing them everywhere.
According to a 2014 Nielsen survey, most Internet users trust traditional advertising, such as magazine ads, newspaper ads, radio ads, and billboards, more than they trust online ads.
Considering the fact that trust is a vital component to driving those conversions, it will be wise to limit the number of ads being used and the locations where they're visible. As a rule of thumb, ads shouldn't be the first thing that will welcome your website visitors, and it shouldn't take up most of the website as well.
Reason 4: Content Is Difficult to Read
A website's design is more than just the colors, graphics, and images. The font being used, as well as the color of the text and the background are also important-- this would determine how easily people can read the information being posted on your website. If it's difficult for them to read the contents, then don't expect those visitors to convert into customers.
Although there aren't any rules regarding what fonts to use and avoid, avoiding Comic Sans would be very advisable. Instead, opt for high-contrast color combinations and ornamentation-free serif instead.
For font size, larger fonts would give users a better experience, whether they're using a mobile phone or a computer.
Reason 5: Autoplay Videos
A lot of users have the habit of automatically clicking the website's "back" button whenever they're greeted by videos that autoplay. Today's customers would rather have the privilege of being able to choose how they'll consume an online content instead of having it shoved in their faces. What we're trying to say is that blasting at them without their consent is a great way to drive the potential customers away.
Reason 6: The Website Takes Forever to Load
Research shows that load times matter a lot, especially when it comes to a website's performance. According to statistics, 47% of consumers expect a website to load within a second or two, and 40% of them usually leave a website that takes a long time to load.
Reason 7: Unresponsive Website
If your site is unresponsive, especially to mobile devices, then you'll lose out in the organic search rankings. That's not all, based on surveys, 30% of mobile shoppers tend to abandon a transaction if the experience isn't optimized for mobile.
If you'll take some time and address these issues on your website, then you'll be able to enjoy major gains in your website's ability to convert visitors into valued clients.
Thank you for stopping by.
Source by Frans Bouckenooghe