Your marketing campaign can only do so much - it can hook the interested niche, but ultimately, people are people - they are forgetful and will not turn back to you even if the product or service promoted is something they were initially interested in.
However, a gentle reminder, by following through your initial pitch, or advertisement, in whatever form it may have been deployed, will have a better chance of getting noticed and turning the potentials into clicks or purchases.
There are many options at this point, and AdWords remarketing can truly shine here. However, there are a few things that need to be remembered and acted upon in order to make the best out of your campaign:
1) You are targeting already interested potentials, so gear your message towards them. Many remarketing campaigns don't understand their targets. The creative elements in the banner design are not sufficiently particular in their message and thus fail to convert. Remember, you've already hooked the target, now it's time to persuade them to act.
2) Don't waste time on all of your products/services. Create your banner design to target the most successful product/service that you provide. It's always a good idea to "press the buttons" on those products that genuinely interest your customers. It's also more economically viable and, by driving targeted traffic, you may increase the number of people interested in your other products. Always sustain your winner.
The PPC, or Pay per Click campaigns that drive a lot of traffic to your site will sometimes fail to convert. It is true that you can't have 100% control over your targets, but, there are ways to sift through the clutter and make a better stand in your core campaign.
It is a question of being utterly specific, using PPC only to estimate the interest in a larger amount of targets and then, trim your potentials down and re-market to them using the information you have gathered. Profiling your potentials is very important at this moment. You can learn a lot by paying attention to aspects such as region, (purely geographical), ethnicity whenever possible, interests, manner of approaching the search, and the buy. You will construct a very useful map of the people that will actually act and then trim your campaign message to persuade them.
Some people also fail to understand that splitting the campaign into a thousand pieces is also not a great way to use AdWords remarketing. The global cost of the campaign should always be scrutinized and compared to the results, and only the most viable creative campaign using a good banner design should be used. Within that particular campaign you can create awareness, offer new insights, change the angle of your offer - but it should always be focused. Sure, you may have some conversions with a looser campaign but that may be just a game of chance and not a reliable source of conversions.
AdWords remarketing truly makes a notable difference because of the information gathered that makes a foundation for a powerful efficient campaign.
Source by Chinmoy Saha